Media & Publishing
From Live Event to Checkout in Seconds
18+ months powering Shopsense’s real-time AI retail engine .
Results
Built a core engineering team without equity dilution.
Enabled new retail partners to go live in under 24 hours.
Delivered product rollouts at startup speed with enterprise-grade reliability.
Highlights / Intro
Live events move fast. Shopsense moves faster.
Their AI-powered platform transforms concerts, sports, and broadcasts into instant shopping opportunities, connecting audiences to products from Sak’s, Walmart, Target, and more in a matter of hours.
When speed was non-negotiable, unosquare provided the engineering muscle to make “now” possible.
Challenge
Scaling an AI-first product required more than rapid releases, it demanded precision and flexibility. Shopsense needed to:
Add senior AI and full-stack expertise without diluting equity.
Scale teams up or down with no HR overhead.
Keep rollouts lean, fast, and reliable.
Solution
unosquare deployed a nearshore squad that functioned as Shopsense’s in-house extension:
2 React Engineers, 1 Data Science Engineer, 1 AI Engineer.
Focused on front-end performance, real-time recommendation engines, and scalable AI training.
Delivered continuous development at the pace of live events, no bureaucracy, no dead weight.
Shopsense’s delivery was reinforced by unosquare’s Centers of Excellence:
AI COE → accelerated the development of real-time recommendation engines, ensuring instant personalization during live events.
Data COE → built reliable, traceable pipelines to capture and process audience interactions at scale, feeding both AI models and partner reporting.
Cloud & Infrastructure COE → enabled the platform to scale seamlessly during traffic spikes from concerts, sports, or broadcasts without compromising performance.
Software Engineering COE → ensured fast, stable rollouts by applying best practices in architecture and continuous delivery pipelines.
“Together, these COEs created the foundation that allowed Shopsense to operate with startup speed and enterprise-grade reliability.”
If your product roadmap says “yesterday,” we should talk. Next Starts Here.
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