Media & Publishing
Mapping Journey for a Next-Gen Sports Platform
Mapping the Strategy, Design, and Roadmap Behind a Next-Gen Sports Media Platform for High School Athletics.
Results
Defined a complete product strategy and UX roadmap for Pure Game’s sports media platform.
Delivered high-fidelity prototypes and cost-to-build insights that accelerated funding and launch readiness.
Enabled a successful go-to-market plan for Fall 2019, aligning technology, design, and business goals.
Translated a passion for high school sports into a scalable digital opportunity for revenue and recruitment growth.
Highlights / Intro
Pure Game Sports Network; a media and marketing company supporting high school athletics, partnered with unosquare to shape the digital foundation of their vision.
The goal was to transform community sports enthusiasm into measurable outcomes: exposure, engagement, and new revenue streams for athletic programs across the U.S.
unosquare’s Mapping process became the first step in bringing this vision to life, a strategic engagement designed to define the product’s scope, budget, and user experience before development began.
Challenge
Pure Game needed a partner who could not only design an app but map the journey to sustainable growth. The challenge was to:
Align a complex mix of stakeholders (coaches, athletes, media partners, and schools).
Translate passion-driven goals into actionable business and technical requirements.
Visualize a seamless, high-performing product before investing in full-scale development.
Solution
Through unosquare’s Mapping engagement, a multidisciplinary team, comprised of a Technical Advisor, Project Navigator, UX Designer, and Opportunity Explorer; led a comprehensive discovery and design sprint.
This process included:
User research & brand integration to inform every UX decision.
Wireframes and high-fidelity prototypes visualizing the full mobile and web experience.
A clear cost and timeline roadmap to guide investment and delivery.
By the end of the Mapping phase, Pure Game had a refined product vision, visual prototypes ready for stakeholder validation, and a clear path to launch.
Mobile App | Web App
unosquare’s Centers of Excellence worked together to bring clarity and vision to the Mapping phase:
Scope:
- Strategy & Design
- Research & Discovery
- UX/UI Wireframing & Prototyping
- Technical Feasibility & Cost Assessment
unosquare’s Centers of Excellence worked together to bring clarity and vision to the Mapping phase:
Product Engineering COE → Defined the business and usability goals to anchor design decisions.
Design COE → Created an intuitive, high-impact interface tailored to sports media engagement.
Software Engineering COE → Ensured technical feasibility and scalability from day one.
QA COE → Provided validation of early prototypes for usability and performance scenarios.
Pure Game moved forward with confidence.
Next Starts Here
Start your own Mapping Journey to turn vision into validated design
