MEdia

Mapping Journey for a Next-Gen Sports Platform

Mapping the Strategy, Design, and Roadmap Behind a Next-Gen Sports Media Platform for High School Athletics.

Results

Defined a complete product strategy and UX roadmap for Pure Game’s sports media platform.

Delivered high-fidelity prototypes and cost-to-build insights that accelerated funding and launch readiness.

Enabled a successful go-to-market plan for Fall 2019, aligning technology, design, and business goals.

Translated a passion for high school sports into a scalable digital opportunity for revenue and recruitment growth.

Highlights / Intro

Pure Game Sports Network; a media and marketing company supporting high school athletics, partnered with unosquare to shape the digital foundation of their vision.

The goal was to transform community sports enthusiasm into measurable outcomes: exposure, engagement, and new revenue streams for athletic programs across the U.S.

unosquare’s Mapping process became the first step in bringing this vision to life—a strategic engagement designed to define the product’s scope, budget, and user experience before development began.

Challenge

Pure Game needed a partner who could not only design an app but map the journey to sustainable growth. The challenge was to:

Align a complex mix of stakeholders (coaches, athletes, media partners, and schools).

Translate passion-driven goals into actionable business and technical requirements.

Visualize a seamless, high-performing product before investing in full-scale development.

Solution

Through unosquare’s Mapping engagement, a multidisciplinary team, comprised of a Technical Advisor, Project Navigator, UX Designer, and Opportunity Explorer; led a comprehensive discovery and design sprint.
This process included:

User research & brand integration to inform every UX decision.

Wireframes and high-fidelity prototypes visualizing the full mobile and web experience.

A clear cost and timeline roadmap to guide investment and delivery.

By the end of the Mapping phase, Pure Game had a refined product vision, visual prototypes ready for stakeholder validation, and a clear path to launch.