hi-tech

Redefining Marketing Infrastructure for Financial Growth

Comprehensive Marketing for Banks | New Product Validation

Results

Rebuilt a legacy marketing system into a modern, cloud-based platform supporting campaign creation, asset management, and CRM automation.

Improved scalability and performance through AWS-native architecture.

Enabled faster product validation cycles and long-term extensibility for financial institutions.

Delivered over 100 redesigned views aligned with modern UX and marketing workflows.

Highlights / Intro

Onovative, a marketing platform for banks and credit unions, needed to evolve its legacy system into a modern foundation for future growth.
The platform had expanded organically over time, creating data silos, inconsistent workflows, and scalability challenges.

unosquare partnered to reimagine and rebuild the product from the ground up; transforming a monolithic structure into a modular, data-driven platform ready for enterprise-scale marketing.

Challenge

Onovative sought to modernize a platform that managed sensitive financial data and powered marketing campaigns for regulated institutions.

Modernizing code and infrastructure to improve speed, compliance, and security.

Enabling flexible campaign orchestration across channels.

Redesigning the experience to support both marketing teams and IT administrators.

Solution

unosquare’s embedded engineering team rewrote and enhanced the legacy system, implementing a modern AWS-based architecture with robust data management and automation.

Scope:

Strategy & Design
Front-End & Back-End Development
Enterprise Web App (~100 views)

Tech Stack

AWS (API Gateway, Lambda, RDS, Code Build, Code Pipeline, CDK) · React · C# (.NET 8, Lambda) · DynamoDB & Aurora Postgres

Centers of Excellence Involved

Solution Architecture COE → Redefined the platform’s foundation, transitioning from a monolithic structure to a modular, scalable architecture aligned with compliance, security, and measurable marketing outcomes.

Software Engineering COE → Rebuilt the core application using modern frameworks and microservices, delivering a secure, extensible codebase designed for long-term product evolution.

Cloud & Infrastructure COE → Designed and implemented an AWS-native architecture (API Gateway, Lambda, RDS, CDK, CI/CD pipelines) to ensure scalability, reliability, and operational efficiency.

Data COE → Eliminated data silos and established unified, well-structured datasets to support campaign orchestration, CRM automation, analytics, and future intelligent optimization capabilities.

Design COE → Redesigned over 100 platform views, modernizing workflows for marketing teams and IT administrators while improving usability, clarity, and adoption.

Agile COE → Enabled structured product delivery through cross-functional collaboration, business analysis, and iterative execution aligned with enterprise regulatory requirements.