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Digital Modernization for Book Delivery Service

3 years (and counting) powering Choice Books’ digital transformation.

BookLink Mobile app screens showing inventory management, store locations, and physical inventory tracking for Choice Books

Highlights / Intro

Choice Books is a direct-store-delivery distributor servicing thousands of retailers across the U.S. with inspirational and family-oriented reading materials. To keep pace with market demands, they needed to replace outdated hardware and move to a digital-first, mobile-enabled solution.

Challenge

Choice Books was operating with legacy hardware and outdated infrastructure that slowed field operations and created inefficiencies. Their systems needed modernization to:

Replace obsolete scanners and printers.

Reduce operational inefficiencies and support overhead.

Establish a scalable digital platform that could evolve with changing business logic and retail requirements.

Solution

unosquare deployed a nearshore engineering team consisting of software engineers, QA, design, and product leadership.
Together, they:

Sunset legacy hardware and Dot Matrix printers across vans and warehouses.

Built a modern mobile app with React Native and NextJS, fully integrated with Atlas MongoDB and server-side infrastructure.

Designed a flexible platform that can be continuously refined to match evolving sales rep and business needs.

This modernization was powered by unosquare’s Centers of Excellence, each ensuring precision and long-term scalability.

QA COE→ embedded automated testing practices that increased release reliability and reduced defects.

Data COE → strengthened server-side synchronization and enabled faster, more accurate data handling across thousands of retail interactions.

Guided by the Product Engineering COE, → every enhancement stayed aligned with Choice Books’ digital transformation goals, laying the foundation for future AI-driven forecasting and logistics optimization.

Books’ digital transformation goals, laying the foundation for future AI-driven forecasting and logistics optimization.
Delivered through a nearshore model, the project accelerated time-to-market while maintaining cost efficiency and stability.

Results

Reduced calls to the help center dramatically.

Reduced data synchronization times by orders of magnitude.

Delivered a mobile-first system that streamlined field operations and improved speed of service for store reps.

Established a scalable roadmap for continuous product evolution.

Delivered through a nearshore model, the project accelerated time-to-market while maintaining cost efficiency and stability.

If your product roadmap says “yesterday,” we should talk.

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